data protection

Data protection

Unless otherwise stated below, the provision of your personal data is neither required by law nor contractually, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is provided during subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
  Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us, without this affecting the lawfulness of the processing carried out based on your consent before its revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.
  Data collection when writing a comment
When you comment on an article or post, we only collect your personal data (name, email address, comment text) to the extent provided by you. The processing serves the purpose of enabling commenting and displaying comments. By submitting the comment, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on your consent before its revocation. Your personal data will then be deleted.

In addition, when you submit a comment, your IP address will be stored for the purpose of preventing misuse of the comment function and ensuring the security of our information technology systems. By submitting the comment, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on your consent before its revocation. Your IP address will then be deleted.
  Use of the email address to send newsletters
Regardless of the contract processing, we use your email address exclusively for our own advertising purposes to send newsletters, provided you have expressly agreed to this. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.

Use of an external merchandise management system
We use an inventory management system to process the contract as part of order processing. For this purpose, your personal data collected as part of the order will be sent to JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven, Germany .

Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find these at https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE

Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again. We use cookies for the purpose of making our offering more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.

We also use cookies on our website to enable us to analyze the surfing behavior of our website visitors.

We also use cookies for the purpose of subsequently targeting site visitors on other websites with targeted, interest-based advertising.

The processing is carried out on the basis of Section 15 (3) TMG and Art. 6 (1) lit. f GDPR for the legitimate interest in the purposes mentioned above.
The data collected from you in this way is pseudonymized using technical precautions. It is therefore no longer possible to assign the data to you personally. The data will not be stored together with your other personal data.
For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
You can find out how you can manage cookies in the most important browsers (including deactivating them) using the links below:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablassen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics
We use the web analysis service Google Analytics from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
Google Analytics uses cookies that enable analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Your data may be transferred to the USA. There is an adequacy decision from the European Commission for data transfers to the USA. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR out of the legitimate interest in the needs-based and targeted design of the website. For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link. Download and install in [ https://tools.google.com/dlpage/gaoptout?hl=de ]. To prevent Google Analytics from collecting data across devices, you can set an opt-out cookie. Opt-out cookies prevent your data from being collected in the future when you visit this website. You must opt ​​out on all systems and devices you use for this to be effective. If you click here, the opt-out cookie will be set: Deactivate Google Analytics . 
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ .
  Use of the remarketing or “similar target groups” function of Google Inc.
We use the remarketing or “similar target groups” function of Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. This function serves the purpose of analyzing visitor behavior and visitor interests.
Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website as well as anonymized data about the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that most likely take into account previously accessed product and information areas.
Your data may also be transmitted to the USA. There is an adequacy decision from the European Commission for data transfers to the USA.
The processing is carried out on the basis of Art. 6 (1) lit. f GDPR in the legitimate interest of targeting visitors to the website with advertising by displaying personalized, interest-based advertising for visitors to the provider's website when they visit other websites on the Google Display Network.
For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR.
You can permanently deactivate Google's use of cookies by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can deactivate the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there.
Further information about Google Remarketing and the associated data protection declaration can be found at: https://www.google.com/privacy/ads/

Use of Facebook Remarketing
We use the remarketing function “Custom Audiences” from Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”) on our website.
This function serves the purpose of targeting visitors to the website with interest-based advertising on the social network Facebook.
For this purpose, Facebook's remarketing tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when you visit the website. This sends information to the Facebook server about which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will be shown personalized, interest-based Facebook ads. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR for the legitimate interest in the purpose mentioned above.
For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR.
To do this, you can deactivate the “Custom Audiences” remarketing function here .
Further information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy can be found in Facebook's data protection information at https://www.facebook.com/about/privacy/ .

Use of Google AdSense
We use the AdSense function of Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
This function serves the purpose of renting out advertising space on the website and targeting website visitors with interest-based advertising.
Using this function, visitors to the provider's website are shown personalized, interest-based advertising ads from the Google Display Network. Google uses cookies that enable analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google may transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data.
The processing is carried out on the basis of Art. 6 (1) lit. f GDPR for the legitimate interest in the above-mentioned purpose.
For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR.
You can permanently deactivate Google's use of cookies by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de .
You can also deactivate the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there.
You can also prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
Further information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ , https://www.google.de/policies/privacy/

Use of Bing Ads
We use Bing Ads from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”) on our website.
When you click on an ad placed by Microsoft Bing Ads, a cookie for conversion tracking is stored on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Microsoft and we can recognize that you clicked on the ad and were redirected to that page.
Information collected using the conversion cookie serves the purpose of creating conversion statistics. We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, it is not possible to personally identify these users.
The processing is carried out on the basis of Article 6 Paragraph 1 Letter f of the GDPR based on the legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising.
For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Article 6 Paragraph 1 lit f GDPR.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, you may not be able to fully use all of the functions of this website. You will subsequently not be included in the conversion tracking statistics. Bing has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection regulations. Further information on data protection and the cookies used by Microsoft Bing can be found at: https://privacy.microsoft.com/de-de/privacystatement

Use of social plug-ins using the “2-click solution”
We use social network plug-ins on our website using the “2-click solution”. Without your express consent, no connections will be made to the social network servers and therefore no data will be transmitted.
With the standard integration of plug-ins, when you access the pages of our website that contain such a plug-in, a link is established between your computer and the servers of the social network providers and the plug-in is activated by notifying your browser shown on the page. Both your IP address and the information about which of our pages you have visited are transmitted to the provider servers. This applies regardless of whether you are registered or logged in to the social network. A transmission also takes place if users are not registered or logged in. If you are also logged in to the social network Facebook, this information will be assigned to your personal user account. When you use the plug-in functions (e.g. by clicking the button), this information is also assigned to your user account, which you can only prevent by logging out before using the plug-in. So that you retain control over your data, we have decided to initially deactivate the corresponding button. You can recognize this by the grayed out button. Without your express consent - in the form of activating the button - no link will be established to the social network server and therefore no data will be transmitted.
Only when you activate the button does the button become active (highlighted in color) and a direct connection to the social network server is established.
By activating, you give your consent to the transfer of your data to the respective social network provider. Both your IP address and the information about which of our pages you have visited are transmitted. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this association by logging out of your social network user accounts before visiting our website and activating the buttons.
The social networks named below are integrated using the “2-click function”. Further information on the scope and purpose of the collection and use of the data as well as your rights in this regard and options for protecting your privacy can be found in the linked data protection information of the providers.

Google+ from Google Inc. (1600 Amphitheater Parkway, Mountain View, California, 94043 USA) https://www.google.com/intl/de/+/policy/+1button.html

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php

Pinterest from Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://about.pinterest.com/de/privacy-policy

Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388
  Using Vimeo
We use plug-ins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) on our website to integrate videos from the “Vimeo” portal.
If you access pages on our website with such a plug-in, a connection will be established to Vimeo's servers and the plug-in will be displayed on the page by notifying your browser. This means that both your IP address and the information about which of our pages you have visited are transmitted to Vimeo's servers.
If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When you use the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to Vimeo's legitimate interest in market analysis and in improving its services in a needs-based and targeted manner.
For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Article 6 Paragraph 1 lit f GDPR.
If you do not want Vimeo to associate the collected information directly with your Vimeo account, you must either log out of Vimeo before visiting our website.
Further information on the purpose and scope of the collection as well as the further use and processing of the data by Vimeo as well as your related rights and options for protecting your privacy can be found in Vimeo's data protection information: https://vimeo.com/privacy
  Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the deadline has expired, unless you have agreed to further processing and use.

Rights of the data subject
If the legal requirements are met, you are entitled to the following rights in accordance with Articles 15 to 20 of the GDPR: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) f GDPR, as well as to processing for the purpose of direct advertising.

Contact us if you wish. The contact details can be found in our imprint.

Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 Letter f of the GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
Once you have objected, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If personal data is processed for direct advertising purposes, you can object to this processing at any time by notifying us. After an objection has been made, we will stop processing the data concerned for the purpose of direct advertising.

last updated: April 25, 2018